January Luncheon: From the Public to Politics: Polling in Preparation for the Oklahoma State Legislative Session

Jan 7 2016 - 11:30am to 1:00pm

Image of Oklahoma state capitol building with American flag in Oklahoma City, Oklahoma

From the Public to Politics: Polling in Preparation for the Oklahoma State Legislative Session
with Bill Shapard, SoonerPoll

SoonerPoll, which has conducted a quarterly poll every quarter since 2010, is used by businesses, interest groups and state associations to gauge public opinion regarding their legislative objectives before each session begins, and having the public on your side as you enter the legislative session can be extremely advantageous. Learn how the voice of the public can be effectively used to engage legislators and the media alike and contribute to a successful legislative strategy. 

Bill Shapard

Bill holds a Bachelor of Business Administration in Marketing from the University of Mississippi and is certified as a PRC, a professional researcher at the expert level by the Market Research Association (MRA). Bill is also an active member of the American Association of Public Opinion Research (AAPOR). Bill has lectured at Oklahoma State University on developing polling methodologies, data collection processes, and advanced likely voter sampling techniques. Bill also serves as an on-air political commentator for Oklahoma television stations and is an active member of the Oklahoma City Rotary Club.

ShapardResearch has conducted quantitative studies in every state in the continental United States and has worked for some of the nation's largest companies, such as U.S. Foodservice, Post Foods, RedBox, and Cox Communications.  We have also worked for some of the state's largest companies, such as BancFirst, Sonic Drive-In, Public Service of Oklahoma (PSO), AdvancePierre Foods, Devon Energy, Chesapeake Energy, XTO Energy, and GlobalHealth.

SoonerPoll, which is a brand of ShapardResearch, is Oklahoma's only independent, non-partisan pollster, conducting and producing more publicly released polling on the opinions of Oklahomans than all other polling firms in the state combined. Last Fall, Nate Silver's 538 ranked SoonerPoll best pollster in the state of Oklahoma and 30th in the nation, placing it in the top 10 percent of the best polling firms in the nation.  SoonerPoll has been the pollster of record for the state's second largest newspaper, The Tulsa World, since 2005 and routinely performs polling for News 9 and News on 6, the state's most watched television news in both Oklahoma City and Tulsa.


The luncheon will be held at the Boldt Construction building at 100 W. Hefner Rd. Oklahoma City, OK 73114 (Click here for a Google Map). Please be sure to get there in time for networking — from 11:30 a.m. to 12 p.m. The actual luncheon will be from 12 p.m. to 1 p.m.

IABC Members and Students pay only $20 per person. Non-members are welcome for $30 each. If you have any questions about registration or want to RSVP but want to pay at the door, send an email to Jenefar DeLeon and she'll get you all fixed up.

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