As phone and tablet use outpaces desktop computers, modern media needs to adapt to the way mobile users view and browse the web. This presentation will cover how to prepare for Google’s coming mobile-friendliness update; how to build and market content for the mobile web; and cross-device marketing campaigns and tracking.
Ruth Burr Reedy is the SEO Manager at BigWing Interactive, a full-service digital marketing agency in Oklahoma City, Oklahoma. At BigWing, Ruth leads a team of search engine optimization (SEO) professionals creating targeted internet marketing campaigns for businesses of a variety of sizes and industries. Ruth has been working in SEO since 2006 and has spoken on SEO at conferences across the U.S. and in Europe. Ruth was formerly the head of SEO at Moz, a search engine optimization tools provider and home to the web’s most vibrant SEO community.
IABC Members and Students pay only $20 per person. Non-members are welcome for $30 each. Click here to register.