Rebranding a Downtown District

Jill DeLozier photo
Aug 6 2015 - 11:30am to 1:00pm

Bricktown, Oklahoma City’s original entertainment district, recently underwent a complete rebranding – including a new logo, district ID markers, website updates, and more. But the strategy behind the district’s reinvention is much more fascinating than the physical changes the public will see. Bricktown is nearing the maturity phase of its product life cycle, but it is still a very vibrant and important part of the city’s economy. Downtown OKC and the Bricktown Association are working together to reverse any negative associations locals have with the district and bring it new life.

At this event, Jill DeLozier with Downtown Oklahoma City, Inc. will talk about her organization’s role in the promotion of each of the downtown neighborhoods, marketing downtown as a whole, and how each character district maintains its unique identity while still being part of something bigger. She will go into details about the problems Bricktown has faced, how those problems are being addressed, and how refreshing an established brand is a risky, but (hopefully!) rewarding undertaking. 

Jill Brown DeLozier is the Director of Marketing and Community Relations at Downtown Oklahoma City, Incorporated, a non-profit community development and downtown management organization. DOKC helps support, program and revitalize downtown OKC’s districts through clean and safe programs, placemaking and advocacy. As Director of Marketing, Jill oversees events, communications, community relations and sponsorships. Jill has more than 14 years of experience in fundraising, marketing, advertising and public relations in Oklahoma City. She volunteers with Free to Breathe and the Mesta Park neighborhood association, and she is currently working on a Master of Business Administration degree. 

The luncheon will be held at the Boldt Construction building at 100 W. Hefner Rd. Oklahoma City, OK 73114 (Click here for a Google Map). Please be sure to get there in time for networking — from 11:30 a.m. to 12 p.m. The actual luncheon will be from 12 p.m. to 1 p.m. 

IABC Members and Students pay only $20 per person. Non-members are welcome for $30 each. If you have any questions about registration or want to RSVP but want to pay at the door, send an email to Jenefar DeLeon and she'll get you all fixed up.

Button to register for professional development luncheon