How to Determine the Effectiveness of Your digital Media and Public Relations Efforts
with Jenny Herzberger and Shaundra Blundell, Koch Communications
How do you measure communications? How do you set up measurements and goals at the beginning of a project with the end in mind? What are effective tools for measurement? Why should you measure? How do you make time for measurement when you are busy trying to meet deadlines?
At this event, Jenny Herzberger and Shaundra Blundell with Koch Communications will answer all these questions and more to help the busy communications professional determine how effective their campaigns and efforts are.
Prior to Koch Communications, Jenny had extensive experience in developing and executing multi-faceted marketing and branding strategies focusing heavily on customer retention, customer acquisition and brand awareness. Her experience includes direct mail and email marketing strategy development, print production, public relations, social media strategy, web development, web marketing and ecommerce marketing. Since joining Koch Communications, Jenny has launched the Digital Media Division that provides social media, email marketing, web development and SEO/SEM services to a variety of clients.
With more than 10 years of experience, Shaundra has a deep understanding and knowledge of internal and external communication strategies. She has directed public relations campaigns for clients in various industries, including healthcare, financial services, early childhood, science and technology, entertainment,
nonprofit and others. Her experience includes employee communications, marketing message development, media relations strategy development, social media strategy and technical writing.
The luncheon will be held at the Boldt Construction building at 100 W. Hefner Rd. Oklahoma City, OK 73114 (Click here for a Google Map). Please be sure to get there in time for networking — from 11:30 a.m. to 12 p.m. The actual luncheon will be from 12 p.m. to 1 p.m.
IABC Members and Students pay only $20 per person. Non-members are welcome for $30 each. If you have any questions about registration or want to RSVP but want to pay at the door, send an email to Jenefar DeLeon and she'll get you all fixed up.