The Marketing Director is responsible for leading the marketing and communication efforts of The Outlet Shoppes and to achieve the center’s goals. These responsibilities include coordinating, overseeing and implementing all aspects of the center’s marketing and communications plan including marketing, advertising, public relations and special event planning. He/She will establish a working relationship with the general manager and other center staff; Horizon Group Properties corporate teams; contractors, vendors and agencies/freelancers; media; community leaders; and tenants. Additionally, the Marketing Director should implement programs specifically targeted at tourism, promoting the entertainment components of the project and soliciting sponsorships and be proficient in budgeting and sales forecasting.
Essential Duties and Responsibilities:
Plan and implement a strategic, overall marketing and communications program for The Outlet Shoppes with the corporate marketing team. Plan and effectively execute an integrated advertising program to enhance tenant sales and generate positive results for the overall success of the center. •Plan and implement targeted consumer initiatives such as direct mail, shopper incentive programs, and email and printed newsletters.• Plan and implement center’s special events including tenant coordination, entertainment, vendors, decorations and value-added opportunities.• Coordinate public relations efforts that maintain the center in a favorable light, creates interest in the center, promotes special events, and increases exposure of tenants, builds relationships with key media, and enhances the overall perception of the center.• Coordinate a community relations program that makes the center an integral part of the trade area and a community resource.• Assist with maintaining center’s Web site.• Position the center as a tourist destination and manage tourist bus/shuttle program.• Create opportunities to constantly amaze and entertain guests.• Develop and implement opportunities within the regional market to attract tourism and the hospitality industry throughout the region.• Increase, through sponsorships, trade-outs, partnership marketing and merchant involvement, the financial resources for coordinating effective marketing opportunities throughout the center.• Evaluate the effectiveness of key marketing activities in terms of sales results, consumer response, publicity value, tenant success and community support.• Conduct and evaluate primary and secondary research, as needed, to evaluate program effectiveness, assist with planning, assess competition and to be proactive in marketing efforts.
Please send salary requirement and resume to firstname.lastname@example.org with Oklahoma City in the subject line.