Communication vs Comprehension:
Does Your Audience Truly Understand Your Message?
with Denise Vladovich, Market Solutions
Did you know that 21 percent of Americans can't read the front page of the newspaper? Or that one in five Americans reads at a 5th grade level or below? Or that the average American reads at the 9th grade level or below, yet most materials are written at the 10th grade level or above?
When developing materials for your company, consider:
- How might your messages be interpreted by those who speak English as a second language?
- How can you strengthen training and reference materials for a diverse or aging workforce or customer base?
It's vital to keep the literacy level of your target audience in mind. It's not about dumbing it down. It's about clearing it up.
At this program:
- You'll hear video clips of those who struggle with literacy and the impact on their lives.
- We'll discuss 10 specific ways to edit your materials for improved comprehension.
- We'll review seven tips for effective communication with those who may have literacy challenges… and even those who don't!
Who should attend?
- Business communicators
- Marketing professionals
- Human resources and recruiters
- Education, training and development
- Finance professionals
- Other professionals who produce materials for employees, clients or the general public.
Denise has focused her career in healthcare communication and strategic planning. She has a passion for helping people understand complex medical topics. After achieving ergonomic certification, Denise broadened her perspective to tackle the issue of literacy in the workplace. She works with businesses to assess and fine-tune their educational materials so they can teach and retain good employees… including those who may struggle with literacy issues.
Denise is the owner of Market Solutions, a consulting company focusing on marketing, strategic planning and literacy. She has won more than 30 local, regional and national marketing and communications awards, and her work has been featured in national healthcare and marketing publications.
The luncheon will be held at the Boldt Construction building at 100 W. Hefner Rd. Oklahoma City, OK 73114 (Click here for a Google Map). Please be sure to get there in time for networking — from 11:30 a.m. to 12 p.m. The actual luncheon will be from 12 p.m. to 1 p.m.
IABC Members and Students pay only $20 per person. Non-members are welcome for $30 each. If you have any questions about registration or want to RSVP but want to pay at the door, send us an email and we'll get you all fixed up.