If you have studied marketing in any depth, then you've likely come across the phrase marketing automation. What is it? Is it robots sitting at your desk working for you? Is it cool tools that will allow you to sit on the beach while all of your work is done for you? (We wish!) This presentation will cover marketing automation concepts, the tools you should be looking at, and how you can start to use marketing automation for lead generation and internal business processes.
Patrick Allmond, Focus Digital
Please note new location (Packard's New American Kitchen) and parking details on the event details page.
Due to the weather and many area schools being closed, this event has been canceled. We will reschedule with these speakers and announce a new date soon.
When Charlie Price and Emily Lang started their PR agency in 2011, they had more than a decade of experience in political campaigns, advocacy, writing, and media relations. But they didn't have experience in owning or running a business. They will talk about lessons learned while building their agency, which can be applied to any company in the communications field or beyond.
PLEASE NOTE: This event will be at a new location, Castle Falls Grande Hall, 820 N. MacArthur Blvd.
Charlie Price and Emily Lang, Price Lang Consulting
As professional communicators in a digital world, it's our job to build relationships and showcase our value, even with people who've never had direct personal interaction with our brand. A digital crisis could be many things—something you posted online, something another person posted about your business online, or an attack on your website. Regardless of the source, a digital crisis can disrupt your organization, damage trust, and tarnish the relationships you've worked so hard to build.
This presentation will cover the different types of digital crises and how your company can be prepared to respond and recover.
Alyssa Murphy, Siren Media
Everyone is invited to join us for IABC Happy Hour to enjoy a relaxing hour of conversation and refreshments! It's sure to be a great evening of networking - see you there! Location TBD
Marketers and communicators handle a lot of data, from email and mailing addresses to website browsing behavior and sometimes much more personal information.
When the General Data Protection Regulation (GDPR) launched in 2018, it left many companies doing business in the EU scrambling to ensure protection of their customers' data and comply with the new law. With the California Consumer Privacy Act set to go into effect in 2020, even more companies in the United States are taking a close look at online privacy and how increasing regulations will impact their business.
Sasha Beling, McAfee & Taft
Are your marketing efforts sometimes less consistent than you would like? Has your organization tried a lot of different things with mixed results? Do you want to be more strategic about how you communicate, but you just aren’t sure where to start?
A strategic communications plan helps your organization define whom you are trying to reach, what you need to say, and how and where to say it.
Linda Wesley, StoryPath Communications
Everyone is invited to join us for IABC Happy Hour to enjoy a relaxing hour of conversation and refreshments at Parlor OKC! It's sure to be a great evening of networking - see you there!
Does public speaking make you nervous? Or do you speak on a regular basis, but you're always looking for ways to get better?
Sean Abbananto, entrepreneur and keynote speaker, will share insider secrets on how to become a powerful speaker. Individuals of every experience level will leave empowered to improve their public speaking ability.
Whose job is innovation? How do you make sure maximum value is harvested from your innovation efforts? Innovation is something every organization needs, but without a clear and shared definition, it's easy to miss the mark.
John Storm, founder of the BrainStorm Network, will share how to get clarity about your organization's innovation strategy. You'll also get valuable resources to increase your innovation capacity and maximize your innovation investment.
John Storm, The BrainStorm Network
Ever been frustrated because you visited with a client or coworker then found out they didn't tell you everything? Or have you wasted time in a useless meeting or appointment?
Mike Crandall with Sandler Training of Oklahoma will help you learn how to ask more and better questions, ensure you're asking the right questions, and uncover the information you really want instead of just scraping the surface.
Mike Crandall, Sandler Training of Oklahoma
Oklahoma City is growing in some key industries: aviation and aerospace, biosciences, technology and data sciences. Even "traditional" industries like oil and gas, transportation, manufacturing and telecommunications are becoming sophisticated users and developers of technology and data. These changes are driving our economy - but they can also make people’s eyes glaze over. How do you communicate complex topics to a non-technical audience? How do you get people to notice or even care?
Debbie Anglin, Anglin PR
Want to advance your career in the communications field? This interactive session will explore what CEOs want and expect from a communication professional and how to build influence inside your organization.
Ginger D. Homan, Change Agent with Zia Communications, will help you build a personal game plan on how to accelerate your career.
Ginger D. Homan, ABC, SCMP, Zia Communications
Good communication starts with connecting with the other parties. Mike Crandall, Principal at Sandler Training of Oklahoma, will share how to practically use the elements of communication to improve connection.
Mike Crandall, Sandler Training of Oklahoma
If you want amazing client/customer care, start with amazing employee care and an amazing company culture. Your people are your product, no matter what industry you are in.
Valerie Riley, owner of LifeSquire, will share how company culture and making your staff your first priority will drastically change your organization.
Valerie Riley, LifeSquire
Come out to the IABC March Happy Hour for something a little different. We'll be having a Brags & Brews session. It's a great opportunity to celebrate what makes you awesome by bragging on your accomplishments! We hope to see you there!
Wondering how to succeed on Instagram? Linda Vater of lindavater.com will discuss the value, common sense, and community that is Instagram. She will share tips on increasing engagement, following IG etiquette, frequency, and valuable apps and tools.
Linda Vater, lindavater.com
Wonder why we connect with some people so easily and disconnect with others? Learn how having a better system for understanding communication breakdowns (both internal and external) will allow you to save time, energy, and money by understanding the expectations and behaviors that each person brings with them into every situation.
David Curran, Sandler Training of Oklahoma
Have pressing questions about SEO? Want hands on experience with SEO tactics that work? Join us for a members-only workshop facilitated by Tim Priebe. Tim is the owner of T&S Online Marketing and has been helping clients with SEO since 2003. Bring your laptop for an opportunity to practice some of the tactics Tim will talk about.
Tim Priebe, T&S Online Marketing
Creating a memorable video requires a magical mix. Factors like purpose, audience, tone, length and budget must be addressed to produce something great. Join Candor professionals as they discuss storytelling and its application in videos.
Rich Ross & Chloe Cumbie, Candor PR
Looking to make new professional connections in the area? Join us for an evening of exciting speed networking. It's sure to be a great evening you won't want to miss! Members and non-members are invited to attend. Light appetizers will be provided.
Company culture shouldn't be something that just develops in the background, although it often is. If you're ready to take charge of creating the right company culture for your business, this luncheon is for you.
Matt Tipton, Why HR
Every communicator needs to be aware of intellectual property laws to ensure that they don't infringe on another person's intellectual property or have their own infringed. While copyrights are a big area that impacts communicators, patents, trademarks and trade secrets certainly come into play as well.
Sasha Beling, McAfee & Taft
Come out to the IABC July Happy Hour and enjoy a relaxing hour of conversation and refreshments at FlashBack RetroPub! It's sure to be a great evening of networking - see you there!
We take a break from professional development luncheons in the summer, but we still have happy hour! Come talk communications, IABC and more with us at our June Happy Hour. We’ll be at the rooftop patio at Packard’s New American Kitchen, 201 NW 10th St. Appetizers are on us!
Nervous about public speaking? Worried you’re not persuasive enough when presenting ideas? Join us for a members-only workshop facilitated by James Wall, an award-winning public speaker and long-time member of Toastmasters. Each attendee will have an opportunity to practice public speaking skills and receive helpful feedback in a small group setting.
James Wall, Axon Training Solutions
Ever felt a little uncomfortable at a formal business dinner? Been concerned about making a faux pas in a business meeting or social setting? Now’s your chance for an etiquette refresher! Good conversational and social skills can help put you and the people around you at ease, whether you’re at a formal occasion, business meeting or networking event.
Carey Sue Vega
Harnessing The Power of Appreciation To Achieve Greater Success
Does your organization have a culture of appreciation? That type of culture can lead to increased employee productivity, retention and morale.
Diana Rogers Jaeger, Love To Appreciate