Events

If you have studied marketing in any depth, then you've likely come across the phrase marketing automation. What is it? Is it robots sitting at your desk working for you? Is it cool tools that will allow you to sit on the beach while all of your work is done for you? (We wish!) This presentation will cover marketing automation concepts, the tools you should be looking at, and how you can start to use marketing automation for lead generation and internal business processes.

Takeaways:

• How to decide if marketing automation is worth the investment
• What it can do to make your small business appear larger and more organized
• How you can use it internally to make your life easier

PLEASE NOTE: This event will be at our new location for 2020, which is the private event space at Packard's New American Kitchen. Free parking is available in the reserved Packard's lot directly south of the restaurant—please provide your license plate number at registration or at check-in to ensure your parking is comped. Enter the event space doors to the west of the main doors.