A broad foundation of communications experts

The importance of having a big head

Whether you are a graphic designer, a marketing director, a videographer, a freelancer, a salesperson or even a maintenance person, it’s important to always have a big head. That sounds bad, right? I’m not saying you need to be overly proud, arrogant, self-aggrandizing or full of yourself. You don’t want to be that kind of…

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Don’t be misled by these 8 copyright myths

Intellectual property can be one of a company’s most valuable business assets. It builds brand awareness and loyalty, drives innovation, and can give a company a competitive edge. It also has an intrinsic value that may be sold, licensed, or leveraged for profit. Yet many companies do not adequately protect copyright as one of these…

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Now accepting mentor and mentee applications for new program

If you ask members of IABC Central Oklahoma what they value most about their membership, many of them would tell you that connecting with and learning from other members is high on the list. Some would also tell you specific stories of how they’ve been mentored by others in the chapter. Informal mentorship has been happening in our chapter for a long time, and we decided it was time to formalize it a bit.

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Prune the Dead Wood

 When cultivating a garden, you sometimes have to prune away the dead wood so sunlight and nutrients can encourage new growth. When cultivating business for your clients or your own company, pruning the dead wood is also an important part of the process. Pruning doesn’t mean whacking away in a slash-and-burn mode. It means deliberately…

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The Belief Wheel

 Back in the 1960s, Dr. Eric Berne developed the concept of transactional analysis and published the popular book, “Games People Play.” Whether you realize it or not, transactional analysis affects your communication and even your success with something we at Sandler Training refer to as The Belief Wheel. Berne’s theory was that for the first…

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The difference between black hat and white hat SEO

Maybe this has happened to you or someone you know. You’re working with what seems like a great digital marketing company that’s helping you rank better in search engines like Google. You only started working with them a few weeks or months ago, but you’re already seeing great results.

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Three ways to let someone else say you’re awesome

If you’re a business owner or marketing professional, chances are you believe strongly in the product you sell or the service you provide. You’ve likely invested a lot of time crafting your website content to showcase just how awesome you are, in addition to talking about it on social media. But does anyone believe you?

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Seven tips for shooting more professional looking headshots

As a communicator or marketer, one day you may be called upon to shoot a professional headshot or two. Maybe this has already happened to you and you found yourself wondering how to capture a somewhat professional photo. Well, consider your days of feeling like a fish out of water — at least for this matter — gone.

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Focus on results, not just activity

In “How to Become a Marketing Superstar,” Jeffrey J. Fox uses the analogy of the “Ka-ching” sound made by a cash register ringing up a sale. “Ka-ching” is what the business hears every time our work leads to a new manufacturing order, a donation to our non-profit organization, an energized workforce or a customer clicking on our website. Ultimately, it’s about results. In the words of Mr. Fox, “It don’t mean a thing if it don’t go Ka-ching!”

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