A broad foundation of communications experts

Five ways to know your audience

When I’m meeting with organizations about their digital marketing, a lot of them are missing one specific piece of the equation necessary for effective marketing. In fact, it really impacts all forms of communication. They don’t know their audience. Knowing your audience…

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Top ten ways to improve comprehension

One in five Americans reads at the 5th grade level or below. They can’t read the front page of a newspaper. The average American reads at the 8th or 9th grade level, but most materials are written above the 10th grade level. Do your customers or employees who speak English as a second language truly…

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Why I didn’t hire you

After 30+ years in the communications industry, I was thinking back on some of the incredibly talented people I’ve been able to hire at multiple businesses over the years. What an incredible blessing it has been to work with these communications rock stars! But then I also thought back about some of the people I didn’t hire at various companies. What did I see in one job candidate that I didn’t see in another? There are really six core reasons I generally choose not to hire someone.

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The hashtag hype by platform

As a self-proclaimed social media maven, I love learning and teaching others about the interworking of social platforms, their various features and relevant tools. Today I’d like to delve into a topic I’m asked about frequently — hashtags. While you’re most likely familiar with the #hashtag, you may not be entirely certain how to use them across the vast array of social platforms you’re on.

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Stretching your video budget

Video is at the top of the list for engaging customers and sharing information. In fact, 95 percent of people in a recent HubSpot survey said they have watched an explainer video to learn more about a product or service.

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Who benefits from consistent marketing?

During my 15 years in the digital marketing field, I’ve seen many people get frustrated with their marketing efforts. Although there were a variety of factors, I’ve found the one thing that showed up more often than not was a lack of consistency.

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The value of professional mentors

I wouldn’t be who I am today professionally (or personally) without the mentors in my life. Some have been mentors from formal mentorship programs, but most have been more informal mentoring relationships. And many of them I now call friends.

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