A broad foundation of communications experts

The hashtag hype by platform

As a self-proclaimed social media maven, I love learning and teaching others about the interworking of social platforms, their various features and relevant tools. Today I’d like to delve into a topic I’m asked about frequently — hashtags. While you’re most likely familiar with the #hashtag, you may not be entirely certain how to use them across the vast array of social platforms you’re on.

Read More

Stretching your video budget

Video is at the top of the list for engaging customers and sharing information. In fact, 95 percent of people in a recent HubSpot survey said they have watched an explainer video to learn more about a product or service.

Read More

Who benefits from consistent marketing?

During my 15 years in the digital marketing field, I’ve seen many people get frustrated with their marketing efforts. Although there were a variety of factors, I’ve found the one thing that showed up more often than not was a lack of consistency.

Read More

The value of professional mentors

I wouldn’t be who I am today professionally (or personally) without the mentors in my life. Some have been mentors from formal mentorship programs, but most have been more informal mentoring relationships. And many of them I now call friends.

Read More

How to shoot great video on your smartphone

Video is all the rage when it comes to producing content for social media and websites these days. If that has you thinking you need to go out and spend $3,000 for equipment and editing software, you might first consider using the smartphone in your pocket to get started instead.

Read More

The Importance of Analytics

Analytics have always been an integral part in evaluating public relations tactics and efforts. Traditionally, PR pros would count the number of media hits and equate that to how many people would have seen a particular article or news story. More recently, website and social media analytics have entered the mix, providing insights into what…

Read More

5 Tips to Help You KISS (Keep It Short & Simple)

It’s a fast-paced world, and we are bombarded with information. Social media, books, television, radio… even our watches are sending us emails now. How can communicators create a powerful message that breaks through the clutter? Your writing must be clear and concise or your reader will lose interest and move on. Here are five tips for keeping your writing short and simple.

Read More

The digital marketing landscape in 2018

Digital marketing is constantly changing, which can be overwhelming. It can be helpful to get a good overview of what options are available so you can make an informed decision on what tools and platforms to use. While definitely not a complete list, here’s an overview of some of the digital marketing tools and platforms available to you in 2018.

Read More

Three reasons why IABC is my tribe

I’ve been involved with IABC Central Oklahoma for about five years, and I previously served on the board of IABC St. Louis as well. IABC has been an integral part of my career development in many ways. I’ve attended professional development lunches to learn from talented communicators, found vendors and strategic partners through networking events and been both a mentee and a mentor.

Read More