A broad foundation of communications experts

Focus on results, not just activity

In “How to Become a Marketing Superstar,” Jeffrey J. Fox uses the analogy of the “Ka-ching” sound made by a cash register ringing up a sale. “Ka-ching” is what the business hears every time our work leads to a new manufacturing order, a donation to our non-profit organization, an energized workforce or a customer clicking on our website. Ultimately, it’s about results. In the words of Mr. Fox, “It don’t mean a thing if it don’t go Ka-ching!”

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Blogging for your brand

In today’s digital world, blogging is a powerful tool businesses should be leveraging to connect with their audience and showcase their extensive knowledge as a subject-matter expert. It offers endless opportunities to cultivate a loyal following, promote your services or product and disseminate news and information.

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Know your audience — The Press

“Know your audience.” It’s our mantra as communicators and marketers. It guides us as we craft our messages, our marketing campaigns and our promotional efforts. But do we follow this guideline when writing press releases? Sure, we write using the inverted pyramid construction, employing AP Style and giving the who, what, when, where and why…

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Five ways to know your audience

When I’m meeting with organizations about their digital marketing, a lot of them are missing one specific piece of the equation necessary for effective marketing. In fact, it really impacts all forms of communication. They don’t know their audience. Knowing your audience…

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Top ten ways to improve comprehension

One in five Americans reads at the 5th grade level or below. They can’t read the front page of a newspaper. The average American reads at the 8th or 9th grade level, but most materials are written above the 10th grade level. Do your customers or employees who speak English as a second language truly…

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Why I didn’t hire you

After 30+ years in the communications industry, I was thinking back on some of the incredibly talented people I’ve been able to hire at multiple businesses over the years. What an incredible blessing it has been to work with these communications rock stars! But then I also thought back about some of the people I didn’t hire at various companies. What did I see in one job candidate that I didn’t see in another? There are really six core reasons I generally choose not to hire someone.

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The hashtag hype by platform

As a self-proclaimed social media maven, I love learning and teaching others about the interworking of social platforms, their various features and relevant tools. Today I’d like to delve into a topic I’m asked about frequently — hashtags. While you’re most likely familiar with the #hashtag, you may not be entirely certain how to use them across the vast array of social platforms you’re on.

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Stretching your video budget

Video is at the top of the list for engaging customers and sharing information. In fact, 95 percent of people in a recent HubSpot survey said they have watched an explainer video to learn more about a product or service.

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