Influencer making video

Working with Influencers to Elevate Your Brand

Bloggers, Vloggers, Instagramers, and everyone in between… How do you know who to work with to help elevate your brand, event, or campaign?

Tabbi Burwell has spent the last seven years working with influencers from around the world. In her most recent role with the Oklahoma City Convention & Visitors Bureau, Tabbi hosted nearly 350 influencers and content creators showcasing Oklahoma City as a visitor destination.

In this meeting, she’ll cover how to find influencers, vet them, and create brand ambassadors out of them. Don’t have a large budget or already planned your budget for the year? No worries. Tabbi will deep-dive into trade opportunities, too. But she’ll also cover how she engaged the C-Suite in paid opportunities which led to long-term relationships with influencers and content creators which landed more than just a blog or a few photos on social media.

About Tabbi Burwell

Tabbi Burwell is the Executive Director for the Craft Brewers Association of Oklahoma (CBAO). Just joining the association in August, her role is to elevate craft beer throughout the state, provide oversight of the organization, fundraising, and events. Prior to joining her position at CBAO, Tabbi served as the Senior Manager of Destination Communications for the Oklahoma City Convention & Visitors Bureau where she oversaw both their social media strategy as well as all communication efforts for the last six and a half years. While her background in PR in Oklahoma City is extensive, she has been published in nationally recognized publications including Travel + Leisure, National Geographic, Vogue, and New York Times, to name a few.

Tabbi has been a speaker at numerous travel-related conferences and has received many awards including PR Professional of the Year by PRSA Oklahoma City, an Achiever Under 40 by the Journal Record, and is a member of Leadership Oklahoma City Class 38. Tabbi volunteers her time in the community having served as a 14-year board member with PRSA Oklahoma City, Meals on Wheels Edmond, Leadership UCO, and more. Tabbi and her husband Casey reside in their hometown of Jones, Oklahoma with their two five-year-old boys, Fisher and Asher.

Event Details

Virtual Meeting

Zoom link will be sent automatically upon registration. If you are registering a group of people, please forward the link to your group.

Date & Time

Thursday, February 4, 2021
11:30 AM - 1 PM CST

Virtual networking from 11:30 AM to Noon.


$10 for IABC Members
$15 for Non-Members
Free for Students