Communication vs Comprehension
Does Your Audience Truly Understand Your Message?
- 21% of Americans can’t read the front page of a newspaper.
- One in five American adults reads at the 5th grade level or below.
- The average American reads at the 8th to 9th grade level. Yet most materials are written above the 10th grade level.
When developing materials for your company, consider:
- How might your messages be interpreted by those who speak English as a second language?
- How can you strengthen training and reference materials for a diverse or aging workforce or customer base?
It’s vital to keep the literacy level of your target audience in mind. It’s not about dumbing it down. It’s about clearing it up.
At this program:
- You’ll hear video clips of those who struggle with literacy and the impact on their lives.
- We’ll discuss 10 specific ways to edit your materials for improved comprehension.
- We’ll review 7 tips for effective communication with those who may have literacy challenges… and even those who don’t!
About Denise Vladovich
Denise has focused her career in healthcare communication and strategic planning. She has a passion for helping people understand complex medical topics. After achieving ergonomic certification, Denise broadened her perspective to tackle the issue of literacy in the workplace. She works with businesses to assess and fine-tune their educational materials so they can teach and retain good employees… including those who may struggle with literacy issues.
Denise is the owner of Market Solutions, a consulting company focusing on marketing, strategic planning and literacy. She has won more than 30 local, regional and national marketing and communications awards, and her work has been featured in national healthcare and marketing publications.