How did a little community bank in Edmond, Oklahoma, drastically shift from an institution on the brink of extinction to a thriving, innovative community bank in a matter of years? Hear the battle stories and successes of Citizens Bank of Edmond from President and CEO Jill Castilla. From social media to music videos to cash mobs, Citizens has differentiated itself in the banking industry. Learn best practices, ideas and strategies that you can take back to your own organization.
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