One in five Americans reads at the 5th grade level or below. They can’t read the front page of a newspaper. The average American reads at the 8th or 9th grade level, but most materials are written above the 10th grade level. Do your customers or employees who speak English as a second language truly understand your message?
There are basic literacy principles that help your audience grasp important concepts more easily. It’s not about “dumbing it down.” It’s about “clearing it up.”
Denise’s career has focused on healthcare marketing, communications and strategic planning. The winner of more than 30 local, regional and national awards for marketing programs, Denise helps clients identify target audiences and develop communications strategies to achieve goals.
Denise has a passion for health literacy and helping the public understand complex medical topics. She has spoken at workshops and conferences across the country about healthcare marketing, literacy and strategic planning techniques.
She is also passionate about helping others grow in their profession, and is serving on the IABC to help build an organization that was incredibly valuable in her early career, just as it is now.