Blogging for your brand

In today’s digital world, blogging is a powerful tool businesses should be leveraging to connect with their audience and showcase their extensive knowledge as a subject-matter expert. It offers endless opportunities to cultivate a loyal following, promote your services or product and disseminate news and information.

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The hashtag hype by platform

As a self-proclaimed social media maven, I love learning and teaching others about the interworking of social platforms, their various features and relevant tools. Today I’d like to delve into a topic I’m asked about frequently — hashtags. While you’re most likely familiar with the #hashtag, you may not be entirely certain how to use them across the vast array of social platforms you’re on.

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