Video is at the top of the list for engaging customers and sharing information. In fact, 95 percent of people in a recent HubSpot survey said they have watched an explainer video to learn more about a product or service.

During my 15 years in the digital marketing field, I’ve seen many people get frustrated with their marketing efforts. Although there were a variety of factors, I’ve found the one thing that showed up more often than not was a lack of consistency.

I wouldn’t be who I am today professionally (or personally) without the mentors in my life. Some have been mentors from formal mentorship programs, but most have been more informal mentoring relationships. And many of them I now call friends.

Ah, workplace culture—the critical pursuit of creating an environment that fosters healthy working relationships and community among employees and clients. In today’s evolving society, we see workplace culture…

Video is all the rage when it comes to producing content for social media and websites these days. If that has you thinking you need to go out and spend $3,000 for equipment and editing software, you might first consider using the smartphone in your pocket to get started instead.

Analytics have always been an integral part in evaluating public relations tactics and efforts. Traditionally, PR pros would count the number of media hits and equate that to how many people would have seen a particular article or news story. More recently, website and social media analytics have entered the mix, providing insights into what…

It’s a fast-paced world, and we are bombarded with information. Social media, books, television, radio… even our watches are sending us emails now. How can communicators create a powerful message that breaks through the clutter? Your writing must be clear and concise or your reader will lose interest and move on. Here are five tips for keeping your writing short and simple.

Digital marketing is constantly changing, which can be overwhelming. It can be helpful to get a good overview of what options are available so you can make an informed decision on what tools and platforms to use. While definitely not a complete list, here’s an overview of some of the digital marketing tools and platforms available to you in 2018.

I’ve been involved with IABC Central Oklahoma for about five years, and I previously served on the board of IABC St. Louis as well. IABC has been an integral part of my career development in many ways. I’ve attended professional development lunches to learn from talented communicators, found vendors and strategic partners through networking events and been both a mentee and a mentor.